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We Came. We Saw. We Sparkled.

Yes, We Want to Change the World

The growing economic inequalities make it difficult to buy everyday products and services, and the lack of communication results in items in good condition being thrown away out on the streets and businesses closing their doors.

Equal is a social commerce app that aims to enhance the quality of life for individuals, increase the bottom line for businesses, and reduce waste, by creating a global circular-economy marketplace in which everyone gives and takes equally using an innovative digital rewards system.

From the working and middle class to the consumer goods and services industry, Equal will be playing an essential part in their everyday lives, making it easy, cheap and fun to exchange resources, and as a result, save money, earn money, reduce inequalities, poverty, hunger, and eliminate waste.

By providing equal opportunity to resources to all humans, Equal will minimize the planet’s inequality, so people can not only survive, but thrive and prosper while preserving the environment. The positive impact that our circular-economy network can have in the world is endless.

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Doing Well by Doing Good

A sustainable future is not a dream, it’s a goal. Here are the 7 sustainability priorities that we pledge to support through social and environmental actions:

No Poverty

Responsible Consumption & Production

Reduced Inequalities

Decent Work & Economic Growth

Zero Hunger

Sustainable Cities & Communities

Gender Equality

Leading by Example

Efrat Shalem, CEO & Founder at EQUAL

Efrat Shalem

Founder & CEO

A tech marketer turned entrepreneur (or maybe it’s the other way around?) with a great passion for social impact innovation.

For the past six years, she has worked in various startups in Israel and Ireland, but she has always had a desire to create something of her own that will help a lot of people.

She founded Equal to provide a quick, convenient, economical, and green solution to the needs she experienced personally and saw others experience in the world too.

Join our startup ride to improve people’s lives and help good businesses flourish while preserving our planet. Together, we’ll empower people to rewrite their life stories.

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Our Partners

Press Kit

Investing in the Impact Economy?

We’re looking for a pre-seed investment to develop our mobile app! If you’re a good-hearted investor who sees our social commerce & fintech startup potential, let’s talk!

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